“京• MINI 2008” : The Other Rickshaw

MINI China发布于2008-08-07 17:51:34 评论[106] 阅读[]

 

和所有的人一样，MINI也在期待着今天的到来。

 

作为MINI Clubman新车上市宣传的结束同时也是高潮，全球独一无二的MINI三轮车the other rickshaw经过了2个多月的打造终于在今天正式出炉！

 

 

传统与现代，城市与品牌；用最MINI的方式祝福北京，融入北京，就是这个项目的出发点。车辆MINI Clubman来自德国，车身切割在香港完成，最后的总装诞生在北京，这个特殊的项目从08北京车展前点子产生的那一刻，就让所有参与者血脉濆张。

 

 

想成为这辆另类三轮车的体验者，请各位博客读者继续关注我们的后续活动。如果你最近身在北京，也许你会在后海胡同或者三里屯附近的夜店门口看到“车牌号”为“京.MINI2008”的三轮车。

 

 

MINI最近还有一辆特殊制造的大家伙在中国开展巡游：Double D China Tour。这是一辆经过充分改装的英式双层巴士，除了外观已经被完全MINI化之外，里边的双层空间只保留了驾驶员的座椅，其他空间都被MINI的生活方式精品系列铺满：衣服、手表、墨镜、车模…这辆巴士去年在全球超过20个大城市进行了巡游，今年经过重新装饰后第一站就来到了中国，准备在沿途经过的17个城市中掀起另一股MINI旋风——MINI不仅仅是一辆车，而是一种生活方式。

 

 

MINI Double D从广州登陆，沿途一路北上，目前正在温州一带活动，接下来是杭州、上海、南京、青岛、天津，最后一站是北京，时间在9月下旬，欢迎大家的光临采购：）

 

 

最后有一个令人骄傲的好消息和所有的MINI车迷们分享：我们07年在新一代MINI Cooper中国上市期间推出的小册子The MINI Story刚刚获得了号称设计界奥斯卡的德国Red Dot红点设计大奖“communication design 2008”一项的奖项，与其他影响这个世界的各类优秀设计作品站在一起，我们和我们的代理公司都兴奋异常。

 

 

MINI China祝大家度过一个精彩的激情8月！

 

 

刚刚看到一段写得非常好的我们一个德国同事的博客文章，与大家分享！

 

Blog From Our BMW Germany Colleague Jeff Stracco(孙杰夫)

 

Everyone knows 08.08.08 (at 8.08 PM) is a big deal here in China. In order to celebrate this great time, something was needed that not only conveyed the essence of MINI, but which was distinctly Chinese, moreover, distinctly Beijing. Of course, in order to catch the mood properly it should incorporate a little athleticism too. Hence, the MINI Clubman "The Other Rickshaw" was born. Although it may be difficult for your North American and European readers to understand, it is something everyone here can immediately identify with. Even though bicycle rickshaws are slowly disappearing from the roads, they still hold a dear place in everyone's heart. Anyone who sees the Rickshaw smiles, which is what MINI is all about. They also take pictures and beg for rides, because just like all MINIs this one is fantastic fun to drive and packs big grins into a small package. 

 

...Plus it is easy to park.

 

Needless to say, it continues to bring a lot of attention to the brand.

 

MINI Clubman "The Other Rickshaw" Technical Specifications.

 

HP:    1 manpower
Torque:    Variable
Driveline:   Chain. Rear wheel drive!
Brake:   Wire operated e-brake
Doors:   3
Seats:   3
Emissions:  Zero (ZEV)
(MPB) Miles Per Baozi: How much have you eaten?